Also important to note that we will not import the costs if it is explicitly set to $0 because Salesforce treats blank and $0 as the same. You can correct this by updating the Campaign record in the CRM. If any of the 3 fields are missing a value, Marketo Measure will not import the costs.
Microsoft Dynamics: totalactualcost, actualstart, actualend Salesforce: ActualCost, StartDate, EndDate
CAMPAIGN BUDGET TAGGER HOW TO
Marketo Measure first looks for Campaigns that have been “enabled” for touchpoints, so there is either a matching Campaign Sync rule that was created, or the Enable Buyer Touchpoints value is “Include All Campaign Members” or “Include ‘Responded’ Campaign Members.” In addition, Marketo Measure need to import the correct values and know how to distribute the costs, so we require that the following fields contain a value: This feature is available for all Salesforce and Dynamics customers. To date, customers have had to manually enter costs for each campaign per month, but with the necessary information provided to us, Marketo Measure can automate this process so marketers can spend more time analyzing their spend and ROI. Marketers who utilize these campaigns will also monitor costs within the CRM, so this feature makes it easier on marketers by allowing Marketo Measure to read those costs and apply them to the reported Marketing Spend within Marketo Measure. Most Marketo Measure customers use CRM campaigns to track offline marketing activities.
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